Want to step up your crypto marketing game on Discord? As a top platform for community building, Discord is ideal for marketing your blockchain or crypto project. This comprehensive guide covers proven techniques on how to do crypto marketing on Discord to grow your user base. Whether launching a new crypto startup or promoting an established brand, you’ll learn effective Discord marketing strategies for crypto projects. From setting up your server to collaborating with influencers, we’ll provide tips to spread awareness, build trust, and foster loyalty among your target community. Follow our data-backed blueprint to create a thriving space where your most passionate supporters can connect.
In the fast-paced world of cryptocurrency and blockchain technology, building a strong community is essential for projects looking to thrive. Discord has emerged as one of the most popular platforms for crypto projects to engage with their community members. With its robust features for messaging, networking and community organizing, Discord provides the perfect toolkit for managing and growing a crypto community.
This article will provide a blueprint for crypto founders, developers and marketers looking to leverage Discord to build a vibrant community around their project. We’ll cover everything from setting up your Discord server, organizing channels, managing roles, automating moderation and marketing your community. Let’s dive in!
What is Discord and Why It’s Important for Crypto Projects
For the uninitiated, Discord is a free voice, video and text chat platform originally built for gamers. With its seamless integration across devices, stellar audio quality and wide range of community management features, Discord has become hugely popular beyond gaming as well.
Crypto projects have flocked to Discord for its privacy, security and ability to cultivate engaged communities. Everything from bluechip NFT collections to upstart altcoins leverage Discord to discuss roadmaps, share announcements and build camaraderie among holders.
With users spending significant time embedded in these Discord communities, they represent a vital channel for crypto projects to build lasting relationships with supporters. For community-driven projects, a thriving Discord server is absolutely essential.
Creating a Discord Server for Your Crypto Project
Let’s start at the basics – setting up your Discord server. Here are some tips:
- Pick a recognizable name – Include your brand name or project name so new members immediately know what the server is about.
- Create organized channel topics – Channels are specific discussion topics. Standard channels like #general, #FAQ, #media and #resources are a good start.
- Design an appealing server icon – This shows up on Discord’s sidebar and is many users’ first impression.
- Customize your splash layout – This welcome screen greets new members when they join. Include rules, descriptions and images.
- Make channels readable – Use channel categories, descriptions and user limits to avoid clutter.
Starting off with a well-organized, professionally designed server establishes credibility and keeps members engaged.
Growing Your Discord Server for Crypto Projects
Once your Discord server is set up, it’s time to spread the word and start building up your community. Here are proven tactics:
- Leverage your other social channels – Promote your Discord across your website, Twitter, Telegram etc. Add Discord links to your profiles.
- Run giveaways and promotions – Offering free crypto, NFTs or merch for joining your Discord or recruiting others is highly effective.
- Collaborate with influencers – Getting influencers in crypto to join and promote your server can provide a big boost early on.
- Post engaging content – Share news, memes, project updates and fosters discussions to keep the chat active. Appoint moderators to help.
- Advertise on Discord – They offer community-specific advertising options to reach fellow crypto enthusiasts.
- Analyze member data – Track your growth over time and which efforts deliver the most referrals.
With a sound growth strategy, your community will start to gain traction organically as word spreads.
Creating Subchannels for Your NFT Collection
For NFT collections, having specific subchannels can help segment conversations and topics within your broader community. Here are some common examples:
- #annoucements – Post major project updates, reveal dates and other news.
- #giveaways – Central place to post about any contests, raffles or air drops.
- #sneak-peeks – Share exclusive previews of upcoming NFT art and assets.
- #mint-discussion – Conversation about the minting process, dates and price.
- #trading-floor – Channel for members to trade their NFTs peer-to-peer.
- #showcase – Where owners can show off their newly acquired NFTs from your project.
Organizing channels in this way optimizes engagement, reduces clutter and lets members easily find what interests them most.
Setting Up Discord Roles
Roles are an excellent way to manage permissions and incentivize members on your Discord server. Here are some creative ways to use roles:
- Loyalty rewards – Special roles after hitting join date milestones or being active daily
- Contributor perks – Custom roles for top invitees, moderators or frequent posters
- Exclusive access – Roles like “OG Holder” for early NFT buyers to access private channels
- Collector distinction – Roles highlighting how many NFTs from your project they own
- Governance participation -Roles allowing members to vote on project decisions
Roles keep members engaged in earning reputation and unlocking access. Just be sure not to gate important channels solely behind hard-to-obtain roles.
Installing Discord Bots for Your Server
Bots are automated programs that can moderate, facilitate conversations and surface important information on your Discord server. Bots to consider include:
- Autocode – Automatically assigns roles based on specific criteria you set. Great for complex permission schemes.
- GAwesomeBot – Feature-rich bot that can moderate, play music, create polls and more. Very customizable.
- YAGPDB – Handles basic moderation tasks like banning certain words and flagging spam accounts.
- Mee6 – Allows you to set up leveling so members earn XP and level up the more they chat. Gamifies engagement.
- Discohook – Integrates with your project’s social accounts to post updates across platforms. Saves time.
The right Discord bots will make managing and stimulating your crypto community much easier. But don’t overdo it as too many bots can clog up the chatting experience.
Promoting Your Discord Server for Maximum Growth
To summarize, here are the most impactful ways to market and grow your crypto community on Discord:
- Post valuable, project-specific content to motivate members to stick around and chat
- Incentivize invites by offering free NFTs, crypto giveaways or special roles
- Collaborate with crypto influencers and leaders to get them to join and share your server
- Use retargeting ads on social media to reach people who’ve already engaged with your brand
- Analyze traffic sources and growth metrics to double down on what works
- Automate repetitive tasks with Discord bots to focus more on community building
- Refresh content and add new channels to provide reasons for existing members to stay active
Marketing your Discord community takes consistency and creativity. But the hard work pays off in spades if done right.
Maintaining a Positive Environment on Discord
As communities scale rapidly, disputes, harassment and negativity can emerge. That’s why proactive moderation is essential. Here are some tips:
- Establish clear guidelines – Post community rules, moderators and how to report issues.
- Restrict unwanted content – Ban links or auto-delete posts with certain words.
- Resolution procedures – Warnings, temporary bans and permanent bans for repeated issues.
- Moderate intelligently – Don’t just ban everyone. Evaluate context and intent.
- Limit off-topic chatter – If too frequent, make separate channels for general chat.
- Host member events – Meetups, games and activities bring people together.
Healthy communities allow some reasonable debate. But excessive toxicity threatens to destroy the group morale. Wise moderation balances openness with responsible behavior.
Measuring Success of Your Discord Community Efforts
Here are key metrics to track the growth and engagement of your crypto community on Discord:
- Member count – How many users join over time. Shows reach and potential.
- Daily/Monthly active users – The core user base chatting regularly. Indicates an active community.
- Messages per day – Volume of community interactions over time. Shows member participation.
- Referral sources – Which channels produce the most joins? Helps allocate marketing budget.
- Chat sentiment – Use bots to detect positive/negative emotion in conversations. Alerts you to issues.
- Server boosts – Members can pay to boost your server which shows satisfaction.
Analyzing these metrics ensures your community-building efforts are translating into concrete results and impact. Adjust strategies based on the data.
Key Takeaways for Crypto Community Management on Discord
Here are the essentials to take away for creating a vibrant crypto community with Discord:
- Start by optimizing your server’s design, descriptions and channels for an organized look and feel.
- Grow your community both organically through great content and promotions via collaborations, giveaways and advertising.
- Structure Discord channels around topics like trading, announcements and showcases relevant to your project.
- Implement intuitive roles and permission schemes appropriate for your community size and needs.
- Install bots to handle moderation, engagement and integration with external platforms.
- Foster positive conversations through active moderation based on fair rules and procedures.
- Continuously analyze member data and make changes to improve stagnating metrics as needed.
Discord provides a robust platform to curate crypto communities. By following this blueprint, your project can build authentic relationships and lasting support through engaged Discord members.
Frequently Asked Questions
What are the benefits of Discord over Telegram for crypto projects?
Discord offers better moderation and community management tools, more organized channels and discussions, and higher quality voice chat than Telegram. The interface also makes it easier to build an engaged, branded community.
What is the best way to moderate a crypto Discord?
Appoint trustworthy moderators, establish clear rules of respectful behavior, restrict offensive keywords, issue warnings and bans judiciously, and listen to member concerns. Avoid over-moderation that stifles healthy interactions.
How much does it cost to promote your Discord server?
Discord’s server advertising options are quite affordable, with community spots starting around $10/day. Giveaways with influencers, social promotions and retargeting ads also offer low-cost ways to grow your community.
What Discord bots are most useful for crypto servers?
Autocode, Mee6, GAwesomeBot, YAGPDB and Discohook are some of the most powerful bots for assigning roles, gamifying engagement, improving moderation, integrating your brand and automating tasks on a crypto community server.
What are some creative ways to incentivize invites to your Discord?
Offering exclusive roles, free NFTs, merch discounts, crypto and entries into contests/giveaways in exchange for invites are some of the most popular and effective methods for growing your Discord server.
Conclusion
Discord has cemented itself as a must-have platform for crypto projects looking to cultivate a community around their brand and technology. By leveraging Discord’s tools for effective branding, moderation, automation and promotion, you can build an invaluable space for your supporters to connect.
This blueprint outlined proven tips and strategies to organize, manage and market your crypto Discord community based on up-to-date best practices. If executed thoroughly, you will see your member count, engagement and supporter loyalty flourish over time.
The work doesn’t stop once you’ve built a thriving Discord server however. You must continually engage with members, refresh content and address issues to maintain the health of your community. Used right alongside your other social channels, Discord can take your crypto project to new heights through the power of an unified, vibrant community.
Author
Sviatoslav Pinchuk
Crypto Journalist (COO) and CEO of Scalefinal agency Man who simply bought some BTC for domestic needs in 2014 and then forgot about it till 2017. The dude who got Etherium in 2017 by misclick and sold it in 2018 “just to try”. Lost 1 Florida house in XEM in 2018, Sviatoslav finally decided to trade reasonably and now he is one of the most analytical and data-driven trader in Crypto Industry. Has Bachelor Degree of Chinese Interpreter and deep practical experience in competitive niches SEO.
